-fn-t  -  A natural attraction, liking, or feeling of kinship. An attraction or force between particles that causes them to combine.

     Let's face it - the Web has become one of the most valuable resources ever invented for reaching out to business prospects. Not only does it provide the capability for approaching an unprecedented number of potential customers, but it acts as an inexpensive means for providing one's  primary business information to those with whom you wish to do business.
     How you present your company on the Web is, more often than not, perceived as an example of the level of effort and craftsmanship you invest in the products or services you are attempting to provide. If a customer is investigating two equally comparable products, they will likely pursue the company that appears to show more pride in their work or more effort in their customer service interests.
     Up until now, a major drawback for small businesses attempting to extend their company's presence to the Web in a professional and functional manner has been the overwhelming cost of development and hosting. Many Internet companies provide inexpensive Web hosting, but attempt to offset this savings by either offering their customers assistance with HTML at outrageous prices or soliciting them with custom business application development at even greater cost. The result of this prohibitive practice is that many businesses attempt to design their own Web content with varying degrees of success.
     Our philosophy here at Affinity is different. We are committed to focusing on reducing the costs of the overall package for small business owners. Since we are a small business ourselves, we understand the unique needs of our colleagues and feel that this kinship helps us keep our business model in perspective. It is our goal to provide Web hosting, HTML assistance for those sites hosted on our servers, and custom application development at a reasonable cost to our customers.

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